WATCH ABOVE: Edmonton city council heard an update on the city's brand strategy.
As Edmonton markets itself, the branding won't be a logo or a slogan. Instead, it will be the stories that make Edmonton the kind of city it is.
“What we want to do is always make sure we're always putting out the images and the stories and those kinds of expressions to have people think about Edmonton differently,” Economic Development's Brad Ferguson said. “That's 12 months a year, 52 weeks a year, in terms of how they think about the city.”
City councillors and the mayor were presented with an update on its branding strategy Tuesday, just weeks after council voted not to revive the old City of Champions slogan (again).